Existing Market.
New Market.
Depending on how the current product does in the market, I would like to extend the box from only selling products for women's menstrual cycles but also include all types of sanitary items women need. The original will probably only offer a few selections because I can imagine that getting in contact with companies and getting them to agree and join my business will take some time and exposure.
"What should we be doing that we aren't planning to do?"
The three people I interviewed were from the same segment of college girls from ages 18-24 all told me that I should get on social media. They really made it clear that having effective marketing tactics will be the way to make it big with this business. They emphasized having a really apealing and clean aesthetic that would attract all types of women.
"What should we be doing that we aren't planning to do?"
The three people I interviewed were from the same segment of college girls from ages 18-24 all told me that I should get on social media. They really made it clear that having effective marketing tactics will be the way to make it big with this business. They emphasized having a really apealing and clean aesthetic that would attract all types of women.
New Market.
New segment: Women/girls that are not working or have no form of disposable money.
I think one way we could reach this new market is to something like the shoe brand Toms does. When one person purchases a subscription, we could send a box with feminine products to someone with low income that is interested in the product but can’t afford it. We could also have different payment systems that could allow someone to make small payments throughout the month.
I think one way we could reach this new market is to something like the shoe brand Toms does. When one person purchases a subscription, we could send a box with feminine products to someone with low income that is interested in the product but can’t afford it. We could also have different payment systems that could allow someone to make small payments throughout the month.