Getting to know my segment
- What kind of hobbies does your customer have?
- This specific segment enjoys
- Watching netflix
- Going coffee shops
- Going to Midtown and Downtown clubs
- Concerts
- What kind of car do they tend to drive? (What color is it?)
- Most popular car brands:
- Nissan
- Volkswagen
- Toyota
- Most popular car colors:
- White
- Silver
- Red
- Black
- What TV shows do they watch?
- This segment does not watch tv anymore, they use streaming channels where they can watch full seasons of sitcoms.
- Some popular shows:
- Stranger Things
- Gossip Girl
- Grey's Anatomy
- Game of Thrones
- Friends
- Do they have children?
- No, at least not the majority of people in this segment. I am focusing on college girls for this assignment.
- What are their favorite books?
- According to Business Insider these are popular books amongst college girls:
- "The Handmaid's Tale" - Margaret Atwood
- "The Sun and her Flowers" - Rupi Kaur
- Who are their favorite politicians?
- It is a mix. I would say that most of this segment tend to lean toward the Democratic side, but there are still many people that are Republican.
- How old are they?
- 18 - 25 year olds
- How old do they feel?
- The girls on the younger end of this range tend to act older than what they are, while the older ones either try to act like they are younger or are beginning to assume responsibilities that come by not being a young adult anymore.
- What do you have in common with the customer avatar? If you have anything in common with the avatar, do you think that is a coincidence? Why?
- Even though I made three different versions of the avatar to show the diversity of my product, I think I subconsciously made them all have similar features to me. I think this is pure coincidence because I wasn't purposely trying to make them look like me, but each one definitely has at least one feature that is similar to me.
